GOOGLE

Role: Copy Lead

The opportunity: Breathe new life and revenue into Google’s business ad products that had been built one by one and sat siloed as a fragmented, confusing, and unconnected experience.

The solution: I co-led a comprehensive content design system and strategic audit of 40 sites, rebuilding the ecosystem from the ground up. This included:

Crafting a scalable content strategy and information architecture
Designing a branded system encompassing messaging, site templates, visuals, and video
Consolidating disparate business products into a cohesive, beautiful user experience

The impact:

Merchant Center sign‑ups surged by 122% above target within a month of launch.
Publishers now navigate intuitively across interconnected products, with greater clarity and engagement.

Why it matters: This transformation empowers businesses everywhere—celebrating their stories and enabling them to thrive. Our unified, visually rich ecosystem turns complexity into coherence—giving people the confidence to build and grow their passions.